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Zagrebački advent kroz više od 300 fotografija sugrađana
[/et_pb_text][et_pb_text _builder_version=”4.9.2″ text_font=”Open Sans||||||||” text_font_size=”18px” text_line_height=”2em” link_font=”||||||||” ul_font=”||||||||” ol_font=”||||||||” header_font=”Lato||||||||” header_text_align=”left” header_font_size=”53px” header_line_height=”1.4em” header_2_font=”Open Sans|700|||||||” header_2_text_align=”center” header_2_text_color=”#6b6b6b” header_2_font_size=”18px” header_2_line_height=”1.2em” header_3_font=”Open Sans|600|||||||” width=”80%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” module_alignment=”center” custom_margin=”|0px||0px” custom_padding=”7px|0px||0px||” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”38px” header_font_size_phone=”23px” header_font_size_last_edited=”on|phone” sticky_enabled=”0″]Prošlogodišnji Advent Zagreb održao se pod sloganom „Osjetite svjetlost“, a sadržaj Adventa bio je prilagođen epidemiološkim mjerama uz naglasak na odgovorno ponašanje i virtualne aktivnosti.
Svjetlost Adventa
Kako bi se prilagodila novonastalim okolnostima, Turistička zajednica grada Zagreba je osmislila kampanju #SvjetlostAdventa. Tijekom njenog trajanja, od 6. prosinca 2020. do 6. siječnja 2021. godine, pozvala je svoje sugrađane, ali i sve one koji vole Zagreb, da se uključe i postanu dijelom zagrebačke božićne bajke.
Tako su svi zainteresirani svoje adventske fotografije mogli poslati putem društvene mreže Facebook: https://www.facebook.com/visitzagreb, uz korištenje hashtagova #SvjetlostAdventa i #AdventLights.
Uspjeh interaktivne kampanje
„Advent Zagreb organizirali smo u doista posebnim okolnostima te nas raduje da smo u mjesec dana trajanja naše interaktivne kampanje primili više od 300 prekrasnih fotografija. Po njenom završetku, kreirali smo i poseban #ZagrebLoop, odnosno video koji sadrži adventske fotografije pristigle iz svih dijelova Zagreba i Hrvatske. Doseg od više od 230.000 ljudi te 240.000 impresija rezultati su kampanje kroz koju je Zagreb svoju adventsku čaroliju podijelio sa svima onima koji ga nose u srcu. Naš #ZagrebLoop se može pogledati na službenoj adventskoj stranici TZGZ-a: www.adventzagreb.hr.“,
izjavila je direktorica TZGZ-a, Martina Bienenfeld te nastavila:
„Projektom #SvjetlostAdventa, nastojali smo potaknuti naše sugrađane da se uključe te na taj način daju svoj jedinstven doprinos Adventu. Pozitivne emocije te osjećaj zajedništva koji ga je obilježio, najljepši su poklon Zagrebu. Od srca zahvaljujem svima koji su se uključili u kampanju te na taj način pridonijeli izvanrednom, ali isto tako i posebno emotivnom Adventu.“
Nakon izazovne 2020. godine, a uz mnogo nade i optimizma, očekujemo kako će se višestruko nagrađivani zagrebački Advent ove godine vratiti u svom punom sjaju te nas sve skupa ponovno povezati.
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Najbolje reportaže ćemo objaviti i nagraditi.
Redakcija: 10000 Zagreb, Kosirnikova 17
Telefon: +385 1 4618898
Radno vrijeme: radnim danom 9-16 sati
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